Free audit
The SM Point · Gurugram

From scrollto sale.From stallto sale.

Growth marketing for premium, FMCG & food brands and local businesses in Delhi NCR.

Book a free growth audit → See what we do
  • Social & creators
  • Marketplaces & quick commerce
  • Events & exhibitions
  • Lead tracking
What we do

Most brands don't have a marketing problem.
They have a follow-up problem.

A packed stall, a viral reel, a new SKU live on Blinkit, and then nothing. We build the system that turns attention into enquiries, and enquiries into sales.

Premium & lifestyle brands

Stall to Sale

Your next exhibition or event should fill a pipeline, not just a visitor book.

  • Pre-show campaigns and buyer invites on social, WhatsApp and email
  • QR lead capture at the booth, with leads scored and logged the same day
  • Same-day WhatsApp follow-up and a 14–30 day nurture
  • A post-show ROI report: leads, meetings, cost per lead

Free: pre-show plan + Exhibition Lead Machine checklist

FMCG & food brands

Shelf to Social

Get found on quick commerce, get tasted through sampling, get talked about through creators.

  • Social content and reels, plus nano and micro creator programmes
  • Amazon and Flipkart listings, A+ content and sponsored ads
  • Blinkit, Zepto and Instamart launch assets and launch plans
  • Tracked sampling with QR feedback and coupon codes, from sample to order

Free: 1-page listing + Instagram audit

Local businesses & startups

Local Launchpad

Get found on Google, look credible on Instagram, and turn enquiries into WhatsApp conversations.

  • Google Business Profile setup, posts and review requests
  • An Instagram profile fix plus ready-to-use branded templates
  • WhatsApp Business setup: catalogue, greetings and quick replies
  • A simple monthly report covering calls, DMs and enquiries

Free: 15-min Google profile + Instagram check

Services

Everything between attention and sale.

Pick one service or combine them. Every plan includes clear reporting, with no vanity metrics.

01

Social media & content

Content calendars, posts, reels and stories that sound like your brand.

02

Influencer & UGC

Creator sourcing, briefs, seeding and usage rights, with ASCI disclosure built in.

03

Marketplace management

Amazon and Flipkart listings, A+ content, pricing checks, plus quick-commerce readiness.

04

Meta & Google ads

Setup, creatives, testing, tracking and weekly optimisation. You pay ad spend directly.

05

Exhibition & event marketing

Pre-show campaigns, booth lead systems, on-site content and post-show follow-up.

06

Websites & landing pages

Fast, simple pages built to turn visitors into enquiries.

07

Lead tracking & reporting

CRM or Sheets pipelines, dashboards and a monthly report you'll actually read.

How we work

Four steps. No guesswork.

Audit

A free look at your Instagram, Google, marketplace listings and ads, with 3 problems and 3 fixes on one page.

Plan

A 90-day plan built around your goal: footfall, orders, leads or a successful launch.

Launch

Content, creators, listings, campaigns and lead capture, all set up and running.

Report

A monthly report on what moved, what didn't, and what we change next.

The founder

Sumit Kumar

Founder, The SM Point. 4+ years of hands-on marketing across D2C, FMCG and premium brands, covering social, creators, e-commerce, events and exhibitions.

You work directly with the person who plans your growth, not an account manager three layers away.

See my portfolio →
4+years in D2C, FMCG and premium brands
30+qualified leads per exhibition on average, with ~70% moving to the sales pipeline
20+influencers in creator programmes run end to end

Results from work our founder led in previous roles.

Free resources

Steal our checklists.

The same checklists we use with our clients. They're free, with no strings attached.

PDF checklist

Quick-commerce launch checklist

Documents, listing assets and a launch-week plan for Blinkit, Zepto and Instamart.

Email us for a copy

PDF checklist

Exhibition lead checklist

Pre-show, at-booth and post-show steps to turn visitors into pipeline.

Email us for a copy

Editable template

Creator brief template

A one-page brief that gets creators to deliver the content you actually wanted.

Email us for a copy
Plans

Clear pricing. Real scope.

One-off projects

from ₹9,999 + GST

For example, a Local Launch Kit: Google Business Profile, Instagram fix and WhatsApp Business setup in 2 weeks.

Monthly plans

from ₹14,000 + GST / month

Ongoing content, Google and WhatsApp for local businesses, scaling up to full-service growth plans for FMCG, food and premium brands.

Ad spend, creator fees, booth costs and production are billed at cost. Exact scope is agreed after your free audit.

Get your free growth audit.

Tell us your brand and your goal. We'll send a 1-page action plan with 3 problems and 3 fixes, so you know exactly what to change.

Book a free growth audit →
Emailinfothesmpoint@gmail.com LinkedInThe SM Point Instagram@thesmpoint
LocationGurugram, Delhi NCR